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kateoplis: Maria Popova - have you made $1M on affiliate ads while soliciting $500k in donations for your "ad-free" site? Then...

shortformblog:

kateoplis:

on-advertising:

Maria Popova is a Forbes 30 under 30 honoree, regular author for The Atlantic, and was named to the Fast Company 100 Most Creative in Business list. I let her know I was a regular reader of her site when I sent her an email a few months ago after she wrote an article about the dangers of advertising in journalism. She detailed a scenario in which a Pulitzer Prize winning journalist was offered money from Xerox to write an article. I sent her a message to ask for clarity in what she meant, given that I was aware of her practice of putting affiliate advertising links in her articles while at the same time asking users at the end of each article to donate to her site by telling them that she runs an ad-free site that is subsidized by user contributions (screenshot). It is often controversial for a site to make money off of affiliate ads without notifying users in any terms of use (i.e. Pinterest), or to write reviews on products without notifying users they are making money when the reader clicks and purchases those products (the FTC enforces laws for certain types of blogs), but Popova has been going a bit further - while keeping the ads undisclosed, she also writes at the end of each article and in each email newsletter that the site is ad-free and needs user donations to support it.

Read on.

This is a situation where a little bit of forthrightness would go a long way. It’s worth pointing out that Popova, by not disclosing this anywhere on her site, is likely violating FTC rules. She could easily fix this, be straight-up about it, and go on her way. But if these allegations are accurate (and yes, a casual observation shows she’s using affiliate links), it exposes her for being hypocritical and could foster a backlash.

Really, this all could have been solved with a short little blurb on a page somewhere. Which is to say: Always. Be. Transparent.

(this post was reblogged from shortformblog)
pulitzercenter: Would a Miss Atom calendar full of pretty nuclear power plant workers convince you to buy a nuclear reactor? Russia thinks so. Are they going to use “she’s hotter than a Chernobyl meltdown” as the advertising slogan? Click for high-res photo

pulitzercenter:

Would a Miss Atom calendar full of pretty nuclear power plant workers convince you to buy a nuclear reactor? Russia thinks so.

Are they going to use “she’s hotter than a Chernobyl meltdown” as the advertising slogan?

(this post was reblogged from pulitzercenter)
Wanna lose weight? Eat sugar! (And other tidbits of dubious advice that the food industry has fed us over the years.) Click for high-res photo

Wanna lose weight? Eat sugar! (And other tidbits of dubious advice that the food industry has fed us over the years.)

explore-blog: “Dispense with a horse and save the expense, care, and anxiety of keeping it.” Behold the very first car ad, 1898.

explore-blog:

“Dispense with a horse and save the expense, care, and anxiety of keeping it.” Behold the very first car ad, 1898.

(this post was reblogged from explore-blog)
grainsoflight: Elliott Erwitt | Provence, 1955 I’m sure you’ve seen this image—a man riding a bicycle with baguettes strapped to it and a boy looking back at the photographer—printed on countless posters. It was originally shot as an advertising assignment for France’s tourism office, and it remains an iconic image of the French countryside to this day (for more about the ad assignment, read this excerpt from Mary Wells Lawrence’s memoir). Elliott Erwitt, its photographer, received the International Center of Photography’s Infinity Lifetime Achievement Award for 2011, and both Time Magazine and the New York Times have honored him with slide shows of his work.

grainsoflight:

Elliott Erwitt | Provence, 1955

I’m sure you’ve seen this image—a man riding a bicycle with baguettes strapped to it and a boy looking back at the photographer—printed on countless posters. It was originally shot as an advertising assignment for France’s tourism office, and it remains an iconic image of the French countryside to this day (for more about the ad assignment, read this excerpt from Mary Wells Lawrence’s memoir). Elliott Erwitt, its photographer, received the International Center of Photography’s Infinity Lifetime Achievement Award for 2011, and both Time Magazine and the New York Times have honored him with slide shows of his work.

(this post was reblogged from grainsoflight)

So why is Conan O’Brien’s Show Zero sponsored by Diet Coke instead of Coke Zero?