Todd is the most typical of American men. His proportions are based on averages from CDC anthropometric data. As a U.S. male aged 30-39 his body mass index (BMI) is 29; just one away from being obese. At 5 feet, 9 inches tall, his waist is 39 inches.
Don’t let the hyperrealistic toes fool you; Todd is an avatar. I gave Todd his name, and gave his life a narrative arc, but he is actually the child of graphic artist Nickolay Lamm as part of his Body Measurement Project.
The Atlanta-based company on Monday will begin airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health. The ad lays out Coca-Cola’s record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind — not just soda. (Scott Olson/Getty Images files)
Oh, Coke, already out with the “spreading the blame” tactic, eh? Let’s just see how the ads work out.
More than a dozen lawyers who took on the tobacco companies have filed 25 cases against industry players like ConAgra Foods, PepsiCo, Heinz, General Mills and Chobani
The lawyers who took on Big Tobacco decided the time was ripe to go after Big Food. Consumers are increasingly conscious of their eating habits as rates of heart disease, Type 2 diabetes, obesity and other health problems rise. State and local governments are also becoming alarmed at the escalating costs of caring for people with those diseases and are putting pressure on food companies.
Yeah, and so did Philip Morris, Countrywide Financial, etc. I don’t have a dog in this fight, but it’s nonsensical to argue that “we’re simply giving the customer what he wants” is an airtight defense.
We trust our customers to make the choices that WE GIVE THEM isn’t the same as making choices that are best for them. (And maybe people who choose what’s best for them aren’t McDonald’s customers?)
Lifestyles of the Old and Healthy Defy Expectations
People who live to 95 or older are no more virtuous than the rest of us in terms of their diet, exercise routine or smoking and drinking habits, according to researchers at Albert Einstein College of Medicine of Yeshiva University.