Google worked with some of the larger providers of recipes — AllRecipes.com, Food Network, Epicurious and BettyCrocker.com content will be visible at launch — to ensure they were coding their content appropriately to be indexed. The new recipe search is likely to be both a boon and a curse for recipe sites — it allows people to more easily find the recipes they are looking for, but it may minimize the need to search or page through the sites themselves, potentially reducing pageviews on sites selling ad impressions.
The search giant turned its attention to recipes, Menzel said, because of the surprisingly large volume of searches — 1% — that seem to be aimed at finding recipes. “That’s quite a large number of queries, so we were inspired to make that better,” he added.
I wonder how this will affect the search return positions of our clients’ recipes. Must make sure every recipe is properly coded.
I like food. I like data. This is making me so excited it’s almost indecent. Yes, I get my jollies in strange ways.